A finished photograph or video shows the creative result. It reveals much less about the business required to produce it: the client relationship, the brief, the decisions, and the work of getting everyone to the same outcome.
Ehsan Majd, founder and builder of VeroKit, brings more than 20 years of experience in photography and digital marketing to that side of creative work. He is also the creator behind Barista in Pajamas and the builder of Baristuno. His path into software connects an established creative career with his current focus on building his own community and businesses.
His experience covers several forms of professional image-making. He worked as a photographer in the film industry, ran a wedding photography studio, and operated a commercial photography studio. Through work across different countries and industries, he has created for personal clients, productions, and businesses with different expectations of the finished work.
The commercial studio brought photography together with brand evaluation and branding, including work with restaurants and cafés. In that setting, a visual assignment belongs to a wider business question: what should people understand about this company, and how should its presentation communicate that?
Digital marketing adds another perspective. A piece of content has a context, an intended audience, and a job to do. Thinking about those elements alongside the image itself is part of the professional background Ehsan brings to VeroKit.
His education spans the creative and technical sides of that work. He holds a bachelor’s degree in Photography and a master’s degree in IT. Founding and building a software product allows him to bring both areas into the same undertaking.
VeroKit addresses the work surrounding creator partnerships. It connects creator profiles and performance information with relationships, project records, and reporting. The aim is to preserve the context of a collaboration as it moves from an initial introduction to agreed work and results.
For a creator, that begins with being able to present relevant experience clearly. For a brand, it begins with understanding whether a person and their work suit the project. As the relationship develops, the details of the agreement and the work need a place to stay organised. These are practical business concerns with a direct effect on how a creative collaboration runs.
Ehsan also brings the perspective of someone building an audience himself.
His coffee journey began at 15. Through Barista in Pajamas, that longstanding interest has developed into recipes, home brewing education, equipment coverage, and content across Instagram, TikTok, and YouTube. He is applying his photography and marketing experience to a community of his own while continuing to create within a clearly defined subject.
His public media kit includes a featured Saki Turkish Coffee Maker collaboration and a STARSEEKER review describing previous product content and a giveaway. Those examples add practical creator experience to his earlier work serving photography and marketing clients. They show another part of the background behind the platform he is building.
Alongside VeroKit, Ehsan is developing Baristuno, a coffee tool built around recording brews, saving recipes, and learning from experiments. The two products serve different activities, but both bring his experience into software people can use: Baristuno for the home brewing process, VeroKit for the business of creative partnerships.
That combination makes his current work broader than publishing content alone. He is creating, growing a community, and developing products, with each project drawing on a different part of his background. The photographer’s experience contributes to presentation. His marketing and branding work contributes a business perspective. His IT education adds a technical foundation.
For VeroKit, the founder’s story is rooted in that accumulated experience. Ehsan Majd has worked on images, brands, and client projects across industries and countries. As Barista in Pajamas, he is also doing the ongoing work of building a creator identity and audience.
He is now bringing those perspectives into a platform intended to help other creative businesses organise their work. VeroKit is a new expression of a career that has long connected creativity with the people and businesses it serves.
Explore VeroKit to see how the platform brings creator profiles, partnerships, and project management together.