Run comment-to-DM and understand your contact allowance
One person counts once per connected Instagram account each month. Messages within their flow are included.
Choose your allowance
Free includes 100 contacts each month and one active campaign. Creator Pro includes 1,000 contacts; Pro Plus includes 5,000. These allowances are separate from finished creator-tool jobs.
Connect Instagram
Connect your own professional account from the sending setup. Grant comment access; conversation, optional email capture and follow-up flows also need messaging access.
Build and activate a campaign
Choose your posts and trigger words, then a link DM, conversation, optional email request or public reply. Preview without sending, save a draft and publish when the setup checks pass.
Count people once
Alex can comment on three posts and receive an opening DM, a link and a follow-up: one contact that month. The first accepted DM counts; public-reply-only campaigns count the first accepted reply. Followers who receive no automation do not count.
Understand failures and pending sends
Definitive failures and duplicate events do not consume contacts. Pending or uncertain sends temporarily reserve capacity and are not automatically repeated. Accepted means Instagram accepted the request, not that someone received or read it.
Review your monthly usage
The manager shows used contacts, pending confirmations, purchased contacts and the reset date. Included contacts reset on the first UTC calendar day and do not roll over. Annual subscriptions receive the same monthly allowance.
Handle the cap
In-app notices appear at 80%, 95% and 100%. Existing conversations can finish; new contacts need available capacity. Upgrade or explicitly buy 1,000 additional contacts for $10 USD on a paid plan. Purchased contacts do not expire and are used after the included allowance. No automatic recharge.
Good to know
- • Opt-outs, Instagram eligibility and sending rate limits still apply. A new flow next month can count the same person again. Accounts have separate recipient identities; the allowance is shared across the Instagram accounts permitted by your plan.