Text overview
馃摉 My new book BAKE ANYTHING is out 9/29! Preorder @ the link below 馃憞
馃崺 #happybaking - YouTube
馃摪 Happy Baking Newsletter - Substack
#sturdypiechallenge
Instagram 路 @emcdowell
Followers342.8K
Tracked views6.6M
Engagement15.40%
Available likes1M
Tracked comments6.2K
Available posts12
Average / tracked post102.4K
Source-scoped performance data. YouTube values appear separately and are excluded from combined totals.
Instagram 路 @emcdowell
Snapshot: 2026-09-13
Open social profile
- Followers: 342.8K 路 Current audience snapshot
- Tracked views: 6.6M 路 Tracked content sample
- Engagement: 15.40% 路 Tracked content sample
- Available likes: 1M 路 Tracked content sample
- Tracked comments: 6.2K 路 Tracked content sample
- Available posts: 12 路 Platform lifetime total
- Average / tracked post: 102.4K 路 Tracked content sample
Publishing mix
Follower observations
- 2026-08-05: 341,619
- 2026-08-31: 342,684
- 2026-09-05: 342,750
- 2026-09-13: 342,834
Publication cohorts
Current views of saved posts grouped by publication month, not account growth.
- Jun 2025: 3 posts 路 444K views
- Apr 2026: 3 posts 路 views unavailable
- Jun 2026: 11 posts 路 442.5K views
- Jul 2026: 22 posts 路 1.1M views
- Aug 2026: 39 posts 路 4.4M views
- Sep 2026: 18 posts 路 192K views
Content performance
Selected tracked posts. View bars share a zero-based scale; platform view definitions may differ. Open a post for the original content.
Post 1 路 Instagram 路 Reel 路 2026-08-27
- Views: 2.1M
- Likes: 264.5K
- Comments: 295
Open original post
Post 2 路 Instagram 路 Reel 路 2026-08-27
- Views: 1.4M
- Likes: 262.8K
- Comments: 282
Post 3 路 Instagram 路 Reel 路 2026-07-04
- Views: 544K
- Likes: 42.7K
- Comments: 588
Open original post
Post 4 路 Instagram 路 Reel 路 2025-06-30
- Views: 444K
- Likes: 8K
- Comments: 122
Open original post
Post 5 路 Instagram 路 Reel 路 2026-06-22
- Views: 202.5K
- Likes: 3.4K
- Comments: 119
Open original post
Post 6 路 Instagram 路 Reel 路 2026-08-08
- Views: 136.8K
- Likes: 2.5K
- Comments: 75
Open original post
Contact & availability
Not currently accepting new collaborations
View current media kit