{
  "title": "Example · Coffee campaign report",
  "brand": {
    "name": "Example creator studio",
    "accent": "#174f47"
  },
  "posts": [
    {
      "id": "https://example.com/coffee-video",
      "url": "https://example.com/coffee-video",
      "title": "Recipe video",
      "views": 12000,
      "likes": 540,
      "comments": 42,
      "shares": 68,
      "reach": null,
      "source": "Creator-entered (not platform verified)",
      "importedAt": "2026-09-11T12:00:00.000Z"
    },
    {
      "id": "https://example.com/coffee-story",
      "url": "https://example.com/coffee-story",
      "title": "Morning routine",
      "views": 3000,
      "likes": 90,
      "comments": 12,
      "shares": 18,
      "reach": null,
      "source": "Creator-entered (not platform verified)",
      "importedAt": "2026-09-11T12:00:00.000Z"
    }
  ],
  "totals": {
    "views": {
      "value": 15000,
      "available": 2,
      "total": 2
    },
    "likes": {
      "value": 630,
      "available": 2,
      "total": 2
    },
    "comments": {
      "value": 54,
      "available": 2,
      "total": 2
    },
    "shares": {
      "value": 86,
      "available": 2,
      "total": 2
    },
    "reach": {
      "value": null,
      "available": 0,
      "total": 2
    }
  },
  "duplicates": 0,
  "engagementRate": 5.13,
  "comparablePosts": 2,
  "questions": "Example audience question: Can I make this with cold brew?",
  "results": "Synthetic example: two campaign posts with 15,000 supplied views. Sales and unique reach were not measured.",
  "caseStudy": "Goal: introduce a coffee recipe. Approach: a recipe video and a morning routine. Result: report only the supplied metrics; do not infer sales or unique reach.",
  "limit": "Engagement = (likes + comments + shares) / views for posts with all four metrics. Missing metrics remain missing. Summed reach is not unique people across posts."
}